The Big Print | Lawrence Lepard

A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies.

Kominers and Kaczynski have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.

Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.

About the Author

Steve Kaczynski has more than fifteen years of experience as a communications and marketing professional, including stints in leadership at Progressive Insurance and Nestlé.

Scott Duke Kominers is the Sarofim-Rock Professor of Business Administration at Harvard Business School and a partner at a16z crypto. He co-leads Harvard's Crypto, Fintech, and Web3 Lab.

Both advise entrepreneurs and established companies on NFTs, Web3, and marketplace design, and are avid NFT collectors and creators themselves.